Accessibility is often viewed as a compliance task, but it is much more than that. It directly affects how people experience your website and how many complete the actions that matter to your organisation. When links fail or content becomes difficult to read, users lose trust and leave before converting.
Accessibility Shapes the User Journey
A usable, inclusive website keeps people moving forward. When navigation is unclear or the reading experience feels demanding, visitors lose confidence and stop engaging. Accessibility ensures that every person can reach their goal without confusion or interruption.
Research by the Nielsen Norman Group shows that usability barriers can reduce task completion by up to 50 percent. For people using assistive technologies or mobile devices, the impact can be even higher. Accessible content helps everyone, not only users with disabilities.
Broken Links Disrupt Trust and Conversions
A single broken link can damage the user experience more than a missing image or a slow page. It tells visitors that something is out of date or unreliable.
For users
- Broken links stop progress at critical moments such as booking, registering, or reading support information.
- People using screen readers must restart their navigation entirely.
- Visitors lose confidence when the site structure does not work as expected.
For search engines and teams
- Broken links reduce crawl efficiency and can affect search visibility.
- Marketing campaigns lose value when destination pages fail.
- Teams spend unnecessary time fixing avoidable errors.
Askem’s Broken Link Monitoring detects failures instantly and sends alerts so that issues can be fixed before they affect users or rankings.
Accessibility as Part of Quality Assurance
Accessibility should not be treated as a separate compliance project. It belongs in every quality assurance process. Continuous monitoring keeps your website compliant with WCAG 2.2 AA and the European Accessibility Act (EAA), while also maintaining trust and usability.
Organisations that include accessibility in their digital QA see:
- Fewer abandoned sessions and lower bounce rates
- Stronger SEO through cleaner site structure
- Improved engagement across devices
- Greater confidence from all users
Continuous monitoring means issues are detected early, tracked transparently, and resolved before they reach customers.
The Real Cost of Inaccessibility
The financial cost of inaccessibility is rarely visible in a budget, but it appears in lost conversions, weaker search performance, and negative user feedback. Each broken link and unreadable paragraph is a missed opportunity for someone who wanted to engage.
Accessibility is not an optional upgrade. It is the foundation of a high-performing, compliant, and trustworthy website.
Check Your Website’s Accessibility
Run a free Askem scan to find broken links, readability issues, and WCAG 2.2 AA compliance gaps. No installation required. Instant results with clear actions.
